In 1872, the brothers Paul and Raymond Lillet, distillers and merchants of wines and spirits, founded their company La Maison Lillet in the town of Podensac, South of Bordeaux, France.The idea of making aperitifs in Bordeaux came from Father Kermann, a doctor who left Brazil at the beginning of Louis XVI’s reign. Back in France, he settled in Bordeaux, where he produced liqueurs and fortifiers from plants such as quinine. During that time, Bordeaux became one of the most important places for the European wine business. It also represented France’s main harbour for products imported from the Caribbean Islands. In the “Roaring 20’s”, Lillet became very famous in France especially due to advertising campaigns. At this period, exports really increased in Europe and in Africa, then the aperitif reached America, Lillet Rouge is specially created for the American market.