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42 Below Feijoa
The distinctive fruit has been picked by the bucket-load, to obtain the purest fruit essence, pure enough to match the sanctity of ingredients in 42 Below vodka. 42 Below do not just add feijoa juice or synthesize the flavour. They collect the flesh of the fruit. They gather the heady, fruity steam produced when it is heated. They turn that into a liquid which is the very essence of the feijoa, and they infuse that into the vodka.
The 42nd parallel runs through the middle of New Zealand, which happens to be where 42 Below was conceived. The water used to make the vodka comes from under an extinct volcano and gets the highest purity rating available.