Ursus Roter is produced with vodka and sloe berries according to an original Icelandic recipe. Sloe berries are the blue-black fruit of the wild Blackthorn that grow deep in the European countryside. When the berries have been softened by the late autumn sunshine, the best fruit is picked and then steeped in alcohol to make delicious flavoured spirits. Ursus Roter is the only red vodka drink with an unique blend of pure Ursus Vodka and the subtle sweetness of sloe berries. The result is a delicate, very mixable vodka drink. Enjoy Ursus Roter straight, on the rocks or mixed in your favourite soft drinks or juices.